#06 Dressing Life in Colors: An Interview with Jörg Ehrlich on ODEEH’s perspective

Catwalks in Europe dance to the sound of ODEEH’s exciting and well-adjusted use of color, its bold patterns, and elegant silhouettes, revealing its founder’s Otto Drögsler’s and Jörg Ehrlich’s genuine admiration and true devotion for the women they dress. This German womenswear top fashion brand´s natural sense of freedom is a hand-free opportunity for expression. ODEEH is dynamite! Yet, its founders´ strong creative power is by no means constraint to fashion: from sunglasses, to furniture, to art-galleries, Otto and Jörg enjoy collaborating with other brands based on solid principles.

Listen to Jörg Ehrlich talk about his and Otto Drögsler’s professional path of more than 20 years of experience in established fashion houses such as Chlöe, Escada, Toni Gard and René Lezard and how throughout their entire creative process this powerful duo gains perspective to achieves success. Join an insightful conversation about passion for design, respect for traditional craftsmanship and cultural preservation; love for life, and how keeping a delicate balance between intuition and experience, cosmopolitan cities, and the green fields of Giebelstadt in Bavaria, helps them dress the world in colors.

Links & Info:

And please find attached our current Lookbook (Fall/Winter 22) images

ODEEH Online Shop

ODEEH on Instagram: @odeeh_official

Bio:

Everything started with a joint trip to Hong Kong, a woman dressing a fabulous coat and a question: Wouldn´t that look gorgeous in Jersey? It was 2008, when after nearly twenty years of experience gathered in different job-stations in stablished fashion houses such as Chlöe and Escada, as well as eleven years of joint work, first being responsible for the women’s and the men’s collections for Tony Gard and later as creative directors of René Lezard, that one of Germany’s womenswear top fashion brands, was born. A Jersey-Collection and a couple of years after, -ODEEH- was already rocking Berlin’s fashion scene at The Mercedes-Benz Fashion Week. And later, in 2014 its designs were shaking Paris Fashion Week’s catwalks too. 

Otto Drögsler, was born in Austria. He studied fashion design at the University of Applied Arts Vienna under the mentor wings of masters Karl Lagerfeld and Jil Sander.  During these years he earn the price “Rencontre du Jeune Talent” in St. Gallen and the “Modeateam Wien” award, which granted him a scholarship sponsored by Dietmar Serling in Paris. For his part, after gaining experience as a highly trained men’s tailor, Jörg Ehrlich who was born in Germany in the idyllic town of Limburg an der Lahn in Bavaria, completed a degree in design at the Niederrhein University of Applied Sciences. 

As a natural consequence, Otto has taken over the artistic part of the brand, whereas Jörg masterminds the collections’ conception, oversees the artisanal-manufacturing work, and takes care of the brand’s marketing.

Known for its daring use of exciting colors and bold patterns, the creativity of this power duo is not constraint to fashion: they worked as creative directors of Meissen, the first porcelain manufacture brought to the mark in 1710 and perhaps the most famous world-wide. 

In addition, this power duo enjoys collaborating with other brands in the conception and creation of sunglasses, furniture, and other interior design objects. These joint projects extend further to the art scene with art galleries such as the Gisela Clement Gallery in Bonn and Martina Tauber Fine Art Gallery in München, through co-curation of temporary shows and their display at their two concept stores transformed in art spaces, located in Munich and Berlin, the later, a must-stop during Berlin´s Gallery Weekend. 

ODEEH stands for a now rare atelier tradition working out of respect for the craftsmanship and as an appeal for conscious consumption. Together with the best Italian weavers and silk printers as well highly skilled German artisans, the founders of ODEEH, Otto Drögsler and Jörg Ehrlich, strive for perfection but leave it to the women who wear them, to freely interpret their clothes. 

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